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Marketing & Media News

Ogilvy to Lay Off Almost 10% in North America

Cuts Attributed to Continued Declines in Client Spending FULL ARTICLE

Recession May Move Mobile Away From Branding

Recession May Move Mobile Away From Branding

Click-Through Rates, Calls to Action Important Amid Woeful Economy FULL ARTICLE

Troubled GM Still Outsells Toyota

But Automaker Reports 2008 Sales Down 23%, While Japanese Giant Dropped 15.7% FULL ARTICLE

TV Guide Cable Channel, Website Sold -- but Not to Original Buyer

TV Guide Cable Channel, Website Sold -- but Not to Original Buyer

Deal With One Equity Partners Terminated as Lionsgate Swoops in for Properties FULL ARTICLE

This Week's Print Issue

The Book of Tens

This Week's Print Issue

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MediaWorks

DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad

Commercial Break Will Feature Lizards, 'Monsters vs. Aliens' Trailer FULL ARTICLE

Gov't Runs out of Funds for Coupons for DTV Transition

Consumers Being Put on Wait List for $40 Rebates FULL ARTICLE


DigitalNext

Banks Can Keep Customers, Make Money With Mobile

Paying With Devices to Hit Critical Mass in Four Years, Says Yankee Group FULL ARTICLE

Most Manufacturing Brands Are Missing the Mark Online

Here Are Three That Aren't -- and What They're Doing Right FULL ARTICLE


Digital

ESPN.com Redesigns to Be More Ad-Friendly

Ford First to Get Up Close and Personal With Content FULL ARTICLE

As Tracking Proliferates, Web Publishers Are Left Out

Behavioral Targeting Punishes Producers of Original Content FULL ARTICLE


CMO Strategy

Economy Weighs Heavily on Marketing Execs for 2009

Study: Top-Level Marketers Focused on Back-to-Basics Strategy, Struggling With Digital Concepts FULL ARTICLE


Small Agency Diary

For What It's Worth -- One Agency's Plan for 2009

Phil Johnson

To Emerge Victorious, We'll Continue to Adapt FULL ARTICLE


The Big Tent

What Global Gaffes Can Teach You About Multicultural Advertising

Typos, Translations and Other Campaigns Worth Capturing FULL ARTICLE


News

Dunkin' Donuts Finds Its Inner Cheerleader

Chain Turns Optimistic as It Tells Consumers They 'Kin' Do It' in New Hill Holliday Spots FULL ARTICLE

Hyundai Looks to Jolt Skittish Car Buyers With New Program

Tells Consumers: Lose Your Job, Return Your New Vehicle FULL ARTICLE

For Auto Industry, 2009 Holds Even Tighter Ad Budgets

Experts Predict More Spending Will Go to Online, Less to Print and TV FULL ARTICLE

Boy Scouts Get 21st-Century Makeover

Organization Working on PR and Branding, Recruiting Hispanic Youth FULL ARTICLE

Michael Phelps to Promote Mazda 6 in China

Olympic Swimmer Named Spokesman for Car's Relaunch FULL ARTICLE


Global Idea Network

The VW Ad That May Be Too Violent for Britain

UK Ad Authorities Are Now Investigating Whether "The Fight" Is Too Rough FULL ARTICLE


Agency News

Study: No Relief in Sight for Battered M&A Market

Media and Marketing Space Sees Number of Deals, Value Plummet in '08 FULL ARTICLE


Songs For Soap

Ain't Nothing but a G Thang

Lil Wayne, Murs Lend Voices to Gatorade Re-branding Effort FULL ARTICLE

Calexico's Attention Migrates to T-shirts

Tex-Mex Band Writes, Records Song for Threadless FULL ARTICLE


Adages

BK's Onion Will Really Make You Cry

Is Crispin Embracing the Hate With Angry Whopper? FULL ARTICLE