Marketing & Media News
Ogilvy to Lay Off Almost 10% in North America
Cuts Attributed to Continued Declines in Client Spending FULL ARTICLE
Recession May Move Mobile Away From Branding
Click-Through Rates, Calls to Action Important Amid Woeful Economy FULL ARTICLE
Troubled GM Still Outsells Toyota
But Automaker Reports 2008 Sales Down 23%, While Japanese Giant Dropped 15.7% FULL ARTICLE
TV Guide Cable Channel, Website Sold -- but Not to Original Buyer
Deal With One Equity Partners Terminated as Lionsgate Swoops in for Properties FULL ARTICLE
This Week's Print Issue
The Book of Tens
MediaWorks
DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad
Commercial Break Will Feature Lizards, 'Monsters vs. Aliens' Trailer FULL ARTICLE
Gov't Runs out of Funds for Coupons for DTV Transition
Consumers Being Put on Wait List for $40 Rebates FULL ARTICLE
DigitalNext
Banks Can Keep Customers, Make Money With Mobile
Paying With Devices to Hit Critical Mass in Four Years, Says Yankee Group FULL ARTICLE
Most Manufacturing Brands Are Missing the Mark Online
Here Are Three That Aren't -- and What They're Doing Right FULL ARTICLE
Digital
ESPN.com Redesigns to Be More Ad-Friendly
Ford First to Get Up Close and Personal With Content FULL ARTICLE
As Tracking Proliferates, Web Publishers Are Left Out
Behavioral Targeting Punishes Producers of Original Content FULL ARTICLE
CMO Strategy
Economy Weighs Heavily on Marketing Execs for 2009
Study: Top-Level Marketers Focused on Back-to-Basics Strategy, Struggling With Digital Concepts FULL ARTICLE
Small Agency Diary
For What It's Worth -- One Agency's Plan for 2009
To Emerge Victorious, We'll Continue to Adapt FULL ARTICLE
The Big Tent
What Global Gaffes Can Teach You About Multicultural Advertising
Typos, Translations and Other Campaigns Worth Capturing FULL ARTICLE
News
Dunkin' Donuts Finds Its Inner Cheerleader
Chain Turns Optimistic as It Tells Consumers They 'Kin' Do It' in New Hill Holliday Spots FULL ARTICLE
Hyundai Looks to Jolt Skittish Car Buyers With New Program
Tells Consumers: Lose Your Job, Return Your New Vehicle FULL ARTICLE
For Auto Industry, 2009 Holds Even Tighter Ad Budgets
Experts Predict More Spending Will Go to Online, Less to Print and TV FULL ARTICLE
Boy Scouts Get 21st-Century Makeover
Organization Working on PR and Branding, Recruiting Hispanic Youth FULL ARTICLE
Michael Phelps to Promote Mazda 6 in China
Olympic Swimmer Named Spokesman for Car's Relaunch FULL ARTICLE
Global Idea Network
The VW Ad That May Be Too Violent for Britain
UK Ad Authorities Are Now Investigating Whether "The Fight" Is Too Rough FULL ARTICLE
Agency News
Study: No Relief in Sight for Battered M&A Market
Media and Marketing Space Sees Number of Deals, Value Plummet in '08 FULL ARTICLE
Songs For Soap
Ain't Nothing but a G Thang
Lil Wayne, Murs Lend Voices to Gatorade Re-branding Effort FULL ARTICLE
Calexico's Attention Migrates to T-shirts
Tex-Mex Band Writes, Records Song for Threadless FULL ARTICLE
Adages
BK's Onion Will Really Make You Cry
Is Crispin Embracing the Hate With Angry Whopper? FULL ARTICLE
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